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Networking is essential for success in many industries and a strong professional network can help take your career to the next level. While it may be tempting to stay at your desk (whether at home or in the office) and reach out to potential contacts, customers and clients via email or WhatsApp, there really is no substitute for picking up the telephone or, even better, meeting someone in person.

If you fall into the camp that views networking as a necessary evil which has to be endured, rather than enjoyed, these tips will help you make the most of the next networking opportunity that comes your way.

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Connection

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Connecting with others is at the root of all successful networking. The old adage ‘People will do business with people they know, like and trust’ still rings true.

Building connections does take time and effort but it is a worthwhile endeavour as research shows that strong bonds boost loyalty, openness and mutual respect. You can improve your connections with others by striking up conversations with co-workers of all levels and looking for common ground with those you meet in your personal and professional life.

Focusing on what unites us rather than on what divides us strengthens our interpersonal skills and creates an environment where people feel heard, supported and empowered. To paraphrase Maya Angelou, people may forget what you said or did but they will remember how you made them feel. Many people feel nervous at networking events and if your presence helps them feel at ease, the building blocks for a strong connection are already there.

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Communication

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Are you an effective communicator or do you struggle to get your point across when speaking to others? Improving your verbal and non-verbal communication skills is one of the best investments you can make in your future. The ability to convey your ideas clearly, calmly and concisely will help you advance your career and improve your relationships no matter what industry you work in.

In a networking situation, it can be useful to prepare some answers to commonly asked questions such as ‘What do you do?’, ‘How did you get into this field?’ and ‘What do you like about it?’. Take some time to read up on the latest industry news and get into the habit of keeping up to date with world news, cultural and sporting events.

If you are stuck for something to say, remember that most people love talking about themselves. Asking open-ended questions that invite a longer answer than simply ‘yes’ or ‘no’ is a great way to initiate a conversation. If you want more tips on mastering the art of small talk, check out this article

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Cultivation

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When it comes to growing your professional network, this is perhaps the most important ‘C’ of all. Every relationship, whether personal or professional, requires cultivation if it is to grow and flourish.

It’s all very well attending lots of networking events, having some great conversations and collecting an impressive pile of business cards. But it’s what happens next that really counts in terms of building up a strong professional network.

Always make a point of following up with the people you have met by sending an email or a LinkedIn message within 24 hours of the meeting. Keep it brief but say how much you enjoyed speaking with them and ask if they would like to connect again, either in-person or via video chat or telephone.

If you promised to forward them an article or connect them with someone, make sure that you deliver on that promise. This will mark you out as someone who is reliable, helpful and generous, which will stand you in good stead if you ever need a favour from them in the future.

If you want to improve your networking skills and take your career to the next level, consider signing up for our The Polished Professional™ course.

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