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You know it’s February when the shops are decked out with red hearts and pictures of Cupid, restaurants are advertising their candlelit three-course dinners and florists are gearing up for their busiest time of year.

Whatever you think about the commercialisation of Valentine’s Day, presenting you loved one with a gift to mark the occasion is a thoughtful gesture. However, Valentine’s Day gift etiquette can be a minefield, especially if you are in a new relationship. Our advice would be to play it safe and don’t be tempted to go over the top if it does not feel right.

Whether you are in a long-term relationship, single or have just started dating someone, read on for our guide to Valentine’s Day Gift Etiquette.

If you are in a serious relationship

Married or long-term couples may prefer to stick to traditional gifts such as bouquets of red roses, jewellery or luxury chocolates. Even if you have been together for many years, Valentine’s Day is the perfect time to push the boat out and treat your loved one. Giving an experience is always a unique twist whether it is theatre tickets or a weekend away in city you both want to visit.

If you have just started seeing each other

If you are in the early stages of dating someone, it is sensible to steer clear of gifts that are very personal or overly extravagant. Your date may feel embarrassed if his or her gift does not measure up to yours or pressurised if you try to force the development of intimacy too soon.

Communication is key. Talk to the other person to find out how they feel about Valentine’s Day and perhaps suggest that you keep the occasion low-key by steering clear of gifts and instead having a nice dinner together.

If you want to treat other family members

Valentine’s Day gifts do not need to be restricted to romantic partners. It is an opportunity to show all the important people in your life how much you care. If you have children, they too will appreciate a little treat such as chocolates with their breakfast or a special dinner with candles lit. Don’t forget other family members, such as parents or siblings, who would love a handwritten card, fruit basket or just a heartfelt ‘I love you’.

If you are single

The most romantic day of the year can be difficult for people who are not in a relationship so spare a thought for your single friends. If you have time, take them out for coffee and cake or to see a movie – romantic or otherwise. Gifts such as a book or tickets to a concert are also a thoughtful gesture.

Those who have lost a spouse through bereavement or divorce can feel particularly lonely and desolate at this time of year. Inviting them over for a cup of tea or dropping them a personal note can go a long way towards alleviating their feelings of isolation.

However you spend the day, we would like to wish you a very happy Valentine’s Day from the team here at The British School of Excellence!

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